Patralekh Satyam
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Case study · Product ownership

Deal approval from twelve days to under forty-eight hours.

Product ownership of IBM's global Deal Registration platform and four partner platforms, and the ISV enablement relationship for six vendors, in Bengaluru from 2009 to 2014.

Deal Registration

Automated deal submission and approval between IBM and its hardware sales business partners, web and mobile, cloud hosted, and first of its kind at IBM for several of the technologies used. Also owned Project K, BP Locator, Partner Central and Live Chat through their full life cycles.

ISV enablement

Managed the ISV enablement relationship for HP, Symantec, EMC, Software AG, CA Technologies and Sybase across Power Systems, AIX and virtualization, aligning roadmaps and running joint workshops between the labs. Volunteer Agile coach in IBM's Agile Center of Competency.

Outcomes
12 days → <48 hrsDeal approval cycle, some same day.
+19%Deal win ratio.
What this proves

Product ownership with measured business outcomes, before the program roles that followed.